A successful business must have the potential to convert prospects into sales, but most of the entrepreneurs fail to do so as their landing page is not worth it. It is a standalone web page that you use for advertising your product to your audience. This page talks about the features and benefits of your product to encourage them to invest in it.
A landing page must not be informative only but be persuasive. It should be compelling enough to encourage people to invest in your product. A landing page is a sales page. It can quickly help you convert your prospects into sales compared to other marketing efforts like social media promotion. Many companies create a landing page and promote them through the email marketing strategy, but people do not pay attention to the page.
Writing an impressive landing page is no picnic. Sometimes these pages are so long that it seems monotonous to read. Sometimes these pages blather about the experience of other users excessively. Though it is crucial to tell as an achievement of your product, it does not mean you will overlook to explain how it will help them. Here are the tips for creating a landing page to convert prospects.
Focus on heading
When users click a link, the first thing they will see is the headline. It must be catchy and be relevant to what your email is promoting. If the headline does not corroborate with what your email message is promoting, they will get discombobulated. The heading must be engaging so that users take efforts to read it. It must grab the attention of users to get them to read on. It can be hard, but you can get some examples of creating catchy headlines.
Less is more
Simplicity is critical to grab the attention of users. A landing page must be clear and simple. If the overall layout of the page is not organized; for instance, you have left too much white space or put graphics everywhere, it will confuse people. A lot of distractions will take readers’ minds away from the text.
If you include images, graphs, and charts, make sure that they are aligned with the text, and you have not left too much white space. It is okay if it has some images, but too many photos lead to distraction only. Call-to-action is a must, but make sure that you are not using too many call-to-actions. Do not forget to ensure that the landing page fits every screen.
Divide your landing page into small paragraphs. Use the combination of short and long sentences and also small paragraphs. Use bullet points, subheadings, and quotes.
Give a reason for visitors to trust you
A landing page pays off when a user buys your product, but this will happen if they believe you and your product. Have you ever thought why people stick to a brand even if it’s more expensive than its competitors? It is because they trust that brand. They are impressed with the quality the brand offers, and therefore they do not mind paying higher prices.
If you want your recipients to buy your product, you will have to gain their trust. More than 80% of users purchase products from brands they believe. Now you know how to trust factor is crucial to converting your prospects into sales. You should give reasons for your audience to believe in your product.
- Give evidence of the claims you make.
- Share the experience of satisfied customers.
- Arrange some proofs that prove your online reputation, for example, a recommendation from an expert.
- Give a money-back guarantee in case no results.
It is easier for people to buy your product if they trust you.
Will you be able to read a long plain text? Of course, you will not feel it worth reading. You will immediately give up. Similarly, users will not pay attention to your landing page if it is missing visuals. Try to insert some images. However, it does not mean they inundate the page.
You can use infographics for essential information. Create videos for your landing page to tell users how they can benefit from your product. Studies have revealed that businesses involved in video marketing have observed increased sales.
If you want your landing page to convert quickly, you will have to make it urgent. Nobody would like to be missing out. Tell your users that they have a limited time to invest in such a good deal. Fear of being missing out will push them to make a decision quickly.
You can also use scarcity-based urgency when people get to know the stock is limited. They will hurry to buy it. You will be surprised to see that urgency can increase conversion double.
Creating a landing page that can convert your prospects into sales is not easy. You need to identify your audience’s behavior and frame a strategy to get them to buy your product. You should hire a marketing manager who can help you create an impressive landing page. Even if it seems an expensive deal, you should go ahead as it will boost revenues. You can take out quick loans for unemployed.