August 15, 2022
Digital Marketing

HOW AND WHY TO ADD LONG TAIL KEYWORDS TO YOUR SEO PUBLISHING PLAN

Using long-tail keywords in the editorial plan is essential, especially today. Because Google can offer users precise answers to questions. The search engine, more and more evolved, wants to assimilate the search intent carefully and avoid a further effort to those who surf. That is, to find the desired answer within long-form content. Quickly and effortlessly. Hey, I’m not saying the […]

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Digital Marketing

Search Engine Optimization and Its Long-Term Benefits

Going into 2010, there was a prediction that over the course of the last decade, Google queries would drive less and fewer traffic. Surely, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered in the increase of “zero click” searches that is what happens once Google answers your question and […]

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